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Search Engine Optimization Tutorial - Seo Tutorial

Seo Tutorial - All About Basic Search Engine Optimization

Seo Tutorial - Search Engine Optimization Tutorial - Basic Seo Optimization Tutorial - Seo Optimization Tutorial - Search Engine Tutorial - Tutorial

Some basics tutorial and knowledge about Search Engine Optimization.

Search Engine Optimization Summary

Search Engine Optimization Tutorial Summary

On the Internet Search Engine is a coordinated set of program that includes:

  • Crawler: - Crawler goes to every pages or representative pages of web sites that wants to be searchable and reads it. Using hypertext link on every pages to discover and read other pages of site.
  • Index: - A program that create huge index (Some times known as "Catalog") from the pages that have been read.
  • Search Interface: - A Program that receive your search request, compare it to entries in the index and return result to you.
  • Crawler : -  The Crawler is known as a  “Bot” or a  “Spider”. This part of the Search engine wanders the web, following links and picking up the information for its database. Crawlers do most of their work at time of the Day when search engines are less busy, but they typically visited frequently updated pages more often.
  • Second Definition : -  A crawler is a program that visit Websites and read their pages and other information in order to create entries for Search Engine Index. There Several Search Engine on the web and all have such a program which is also known as a “Crawler” or a “Bot”. Crawlers are typically programmed to visit sites that have been submitted by there owner as new or updated. Entire sites or specific pages can be selectively visited and indexed. Crawler read one pages at a time and following links to read other pages of the sites until all pages have been read.
  • Index: - Once the crawler has collected all the information, then after it is stored and indexed all information. This allows user for searching keywords or phrase to get result relating to what they were searching for – their search results. More sites incorporate (Shamil karna) rating system like Google page rank or Alexa ranking for positioning your site. This ratings are used to attempt to ensure that sites are very important or get more traffic than other (unimportant sites).

    Rules of Rating: -

    • If every sites in a particular field, links to a particular site, this site is probably very important for that field and should, therefore that site  be listed very highly in the list of search engine results. Thus the basic ideology of Google page Ranks.
    • If a site is receiving great deal of traffic or load and load of traffic , then it probably it has some information or services that are very useful for its user.
      Alexa rating attempt to estimate the amount of traffic that a particular site get , and compare it to amount of traffic that other sites get. If site is more trafficked that means site is very important than other.
  • Search Interface :- Search engine provide user Interface for user who want to search some information on the web. User can type keywords or phrase they are searching for. And Interface will run an Algorithm to find the pages relevant to there search and display them.
    These algorithms are an important part of SEO business, and the search engines are constantly changing them. We can notice when algorithms change the ranking of website will change with them.
    No two search engines are same. All are work differently, with their own unique feature. And they all will respond your site by their own way.
    When we submit our website to search engine there is not way to knowing when they might add your site to search engine index. Since each search engine having its own crawling and indexing method, but you can’t be sure that how long it might take. In some cases you might see result within a week  but don’t count on it. It may take several week or months before you see anything.

Search Engine Optimization Glossary:-

  • Back links : - These are links to a website from external sources, including other web pages, Directory, and Advertising. Get Back links or One way links.
  • Banned : - When the web pages are removed from the search engine’s Index because search engine has deemed them to be spamming or violent one of other rules of search engine.
  • Click through rate :- How many people click on a link, as a percentage of the total number of people that saw the link.
  • Cloaking :- The act of serving content to search engine spiders. That is different to what the normal visitor wants to see. Search engine will ban you if they find that you are doing this.
  • Contextual links :- Contextual links are displayed on the web pages when content of the page indicate to an ad server that the page is good match for specific keywords or phrases.
  • Conversion rate :- The Percentage of visitor on a website who buy something.
  • Cost per click (CPC) :- A system where an advertiser pay an agreed amount for each click someone makes  on a links leading to their website.
  • Cost per mille (CPM) :-  A system where an advertiser pay and agreed amount for a number of times an ad is seen, regardless actually how many people click on that links. The “Mille” is refers to 1000 (one thousand) viewings of the ads.
  • Crawler :- A component of a search engine that read information or content by crawling the web. Following the links to understand how many pages are connected.
  • De listing :- This is when web pages has removed from Search engine’s Index, usually they have not been update for a long time.
  • Directories :- A type of search engine where listings are gathered by humans, rather than by automated web crawlers. SEO-Friendly directories
  • Doorway pages :- A web page created for improving page rank of another page, Doorways page don’t give more information to the people viewing them.
  • Graphical Inventory : - Banners and other ads that appears depending on the keywords a page contains. This includes Pop ups, Browser toolbars, and reach media.
  • Index :- A collections of information a search engine has that searchers can query.
  • Landing Pages :- The web pages where the visitors reaches after clicking you search engine listing.
  • Link Popularity :- Pages popularity is based on number of other pages that link to it. Choose Link Popularity Services with us.
  • Link : - Link is a text by which you can go to another web pages or another pages of same site. Example of link : Seo Manual Submission Directory.
  • Listing :- An information that appears on search engine’s Results page in response to a search.
  • Meta Search Engine :- A search engine that returns listings from two or more search engines, instead of using its own index.
  • Meta Tags : - Meta tags placed on code of pages, that pass information to crawlers, browser software, and some other applications.
  • Meta Description Tags :- This meta tags allows pages to provide descriptions to search engines.
  • Meta Keyword Tags :- This meta tag allows author to add text to a page to help with search engine ranking process.
  • Meta robot tag :- This tag allows pages author to keep some web pages from being indexed by search engines, Similar to robot.txt file.
  • Natural Listings :- The listing that search engines do not sell. Instead the site appear solely because search engine believes it is important for them to be included. Note that Paid inclusion listings are still treated as natural listings by many search engines.
  • Outbound links : Links on one website that lead to other website.
  • Paid Inclusion :- An advertising program where pages are guaranteed to be spidered and included to search engine’s index in exchange for payment.
  • PPC Pay per click :- Same as Cost per Click (CPC).
  • Paid listing :- Listings that search engine sell to advertisers. Usually through Paid Placement or Paid Inclusion programs.
  • Pay for Performance :- A term popularized by search engines as a synonym (same word like) PPC. It stress to advertiser that they only paying for ads that “Perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no one click on them.
  • Paid Placement :- An advertising program where listing appear in response to particular search term, with higher ranking, typically obtained by paying more than other advertiser.
  • Rank :- The order in which web pages are listed in search engine results.
  • Reciprocal links :- A “link exchange” in which two sites link to each other.
  • Result Page :- The page that appears after a user enter their search terms.
  • Robot.txt :- A file used to keep web pages from being indexed by search engine.
  • Search Engine :- A service designed to allow user to search the web or another database of information.
  • Search Engine Marketing (SEM) :- Marketing a website Using search engine, Whether you are improving your ranking through natural way, purchasing paid listings or some combinations of two.
  • Search Engine Optimization (SEO) :- Altering (Badalna) a website so that its rank higher in the search engines.
  • Search terms :- The words that Searcher enter into a  search engine’s search box.
  • Shopping Search :- Shopping search engine allows shoppers to find out web related to products and there prices.
  • Spam :- Any search engine marketing method that search engine decides is detrimental to its effort to delivered relevant search results.
  • Spider (The crawler) :- Submission. The act of sending URL to search engine for inclusion in its index.
  • XML feeds :- A process in which information about web pages fed into index without using a crawler. For example using RSS (Rich Site Summary).

What is SEO?

SEO is way of analyzing your website and modifying to allow search engines read and index  it more easily. SEO is all about maintaining and building websites that ranked highly on the major search engines.

Second Definition :-Search Engine Optimization (SEO) is the process of increment number of visitors to a website by ranking high in search results of a search engine. If website having high page rank then there is greater chances that the user will visited on that site.

How Does SEO Work?

Search Engine maintains a huge database containing information for individual website. Most of the information search engine collect is not listed in their results pages, But its taken to consideration and when its comes to deciding those results ranking.
It is very important that you encourage the search engine to rank your website on higher position, and you can do this through the keywords that you use in your website, as well as when you submit it. If the keywords you use in submission tools don’t match with ones of your site then you could harm your ranking, so keywords are must be from itself and check carefully before submitting.
Most Websites don’t focus on their topic well, so keywords lists contain 50 or more phrases per page are recommended. By focusing some of the page of you site on keywords, you can get high rank with the search engine.

Free Search Engine

The major search engines on the internet are still free. And it’s not hard to take advantage of this free advertising; you can do it in as little as an hour.

What is Unethical SEO?

Unethical SEO technique is unlawful, unscrupulous, or just in bad taste. We shouldn’t use this technique for submissions otherwise there are more chances to get banned by Search Engines.
 Use efficient SEO Technique to get your site ranked higher, and stay away from anything that look like unethical SEO.

SEO Tools of the Trade

Before optimization of your site for SEO, There are some tools you should arm yourself with him. These tools can be your best friend when it come to SEO, especially when we are just starting out. The first and  important step in any search engines position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this including word tracker, optilink, Zeus, And agent web ranking.
Word tracker’s keyword research service is the only one on the net that provide a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of.
Optilink has become very popular in a short period of time because of the power it give you over search engine. Every sites that links to you boosts your ranking, especially if its content relevant to yours.
Here some of the things it does :

  • Analyze the link structure of your top ranking competitors.
  • Tells you why your competitor’s rank well. So you can copy what they are doing.
  • Tells you what kind of ranking you expect if you adopt (god lena grahan karma) similar links strategies(yudh, fight).
  • Help to monitor sites you have exchange links with, ensure that they are still linking to you.

Zeus has an excellent way to increase the link popularity of your site – by exchanging with other sites that related to yours. Zeus does the work for you, identifying sites that it think you should try to exchange link with. If you look for the sites yourself, you will often find, it’s not worth the time, but a SEO tools like Zeus lets you do it instantly. Once you have got links you can manage and maintain links automatically.

Agent web ranking Helps you to check your site ranking – This is good to checking how your SEO efforts are working. Many people just optimize and submit, thinking work is done, but they are wrong. You need to continuously check your site ranking, and Agent web ranking is a reliable and quick tool for doing this.

How to Check Your Site’s Ranking

First of all go to the search engine where you want to check your site’s ranking, and enter the keyword you want to check. Your result page will come up, and you will need to look through them until you find your website. SEO expert recommended that if you are not listed in at least the top 20 then you should continue to optimize.
If you find that your site is miles away from top 20, don’t be discourage – “you can change them” , You may need to re – evaluate you keywords and try to find new ones that are more relevant to your site.
if you have only one site then you can check it manually but if you have several site then you need SEO tools for show page rank quickly, some tools or sites are available on net for get page ranking of you sites like www.top25web.com.
URL ranker offer to check instants, online reports of websites rankings in 17 top search engines including Google, Yahoo, AOL search, MSN, All the web, Alta – Vista, again for free, It will tell you if your site is listed in each engine, and tell you the ranking if it is.
The tools alone offer an excellent way of checking your site ranking. Once you know that where you stand, You can continue with your SEO plan, and move on to the other aspects marketing too.

How to Evaluate your own site’s SEO Profile

Before you can evaluate your site’s SEO profile, you need to understand what a SEO profile is, and how it works. A SEO profile for a site is just like a Marketing plan or a Business plan.
Writing your SEO profile should consist of the following:-
An Introduction: -  This should include a brief description of your company as well as purpose statement of some kind. If you can describe you company in neat, tight format, you will be one step ahead of most of the SEO game.

Goals Relating to Search Engine Status: - What do you want your page rank to be? Where do you want to be listed under specific keywords? Top 50? 25? 10? How many pages of your site do you want Search engines to index? Do you want to pay for a listing? These questions will get you in the started but you must go more in depth into your SEO goal. Also include Search Engines and Directories that you feel necessary such as Google, Yahoo, DMOZ, and MSN.

Information Regarding SEO Action and Achievement: - This one is pretty self explanatory. List everything that you do regarding to SEO as well as any successes caused by these actions.
Once you have written a SEO profile, you can compare it time to time with what’s going on with your site, before, either adjusting your site to reflect your strategy (plan), or adjusting the profile to reflect strategy (plan) change. Generally it is wise to stick to the Plan, but occasions may arise when you find that this is simply not logical anymore. In this cases you must revaluate your entire strategy (plan) because on change can effect the rest of your strategy (plan).
If you have extremely intricate (complicated) strategy (plan) that depend on one thing going well, you may want to diversify (Todna bhinn bhinn karna) your strategy (plan). Your profile should especially focus on special things, you plan to do that are not standard SEO practice. Standard SEO can get only so far. Every one of your competitors probably doing the same things so gets creative. This is one place where doing something for yourself can really push you on the top. If you have already high ranking then you should user your profile to document and reasons why it has happened, to help you maintain your high ranking.
Keeping your SEO profile Updated will allow you to stay current not only on what’s going on with you site, but also on what’s going on in the SEO industry. The SEO industry is very fickle (changeable), because search engines are always in competition with one another to deliver the most result of highest quality. It can change suddenly without warning according to demand and benefit of market. If you stay on top of  your quality then change in SEO industry will have minimal effect on you. It is still important to trace (denote, copy, sketch) these changes in order to ensure that your site gets maximum exposure. Evaluating your website and profile regularly give you an advantage in market, you should never let a profile get older than 3 months.
There is software available online that can help you evaluate you site’s SEO profile.

The Value of Niche Marketing

Definition of Niche market: - A niche market is smaller portion on large market. It generally refers to a group whose needs are not being addressed by mainstream  provider. Another way we can say that niche marketing would be a narrowly defined group of potential customer.

If you are attempting to start a business online or if you are simply trying to increase you traffic and revenue (Profit), focusing on niche market can give you the edge that you need in order to reach high goals. There are so many different niches in the overall market that any website of any topic can find a niche and fill it.
The most powerful tactic in the history is the classic divide and conquers routines. You can make money if you can take place over one niche and then another and another. Focusing on smaller groups of people, and dominate their needs in a particular area is the best way to effectively spend you resources.
Finding niche markets can be a daunting task.

Understanding Stop Words and How to Avoid Them

To understand how to avoid stop words, you have to understand first what the stop words are. Search engines have some words or phrases that are considered “Stop Words”. When the spider or crawler encounter one of these words they will live immediately your website and any information they gathered from it will not be saved in their database. This means that your website will not be indexed. If your website is already indexed, the crawler will come back and check them that your site is updated or not and if in this process crawler get any stop words then your site could get banned from the search engine. You will not be allowed to remove the word and resubmit. It’s too late.
Different search engines have different lists, but some stop words are universal – usually words that refer to sites with Graphical, Sexual content, or other “Adult material’
These are not only Stop Words, However some search engines create different lists of Stop Words for each different kind of websites. The algorithms which rank the pages determine how many times on a page a keywords is listed, keep in mind that there are people trying to keyword stuff their pages to improve their ranking. If a word is not relevant to your site, don’t list it in your keywords, this is one easy way to avoid losing of your index privileges (visheshadhikar, mukt karna).
Keywords stuffing is when someone use the same keywords over and over again in the Meta tags and the content of the web pages. If you are searching the web and come across a website that seems to be raked far too highly. Then keyword stuffing is usually to blame. The search engines work hard to stop people from using these types of tactic, and usually de-list site that they find to using them. That’s why some sites can be listed near the top for some while and before one day seemingly disappearing altogether.

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