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What is Anchor Text?

In SEO, an anchor text is the visible, clickable text in a hyperlink. It is the underlined and/or highlighted portion of the text that users can click on to go to another page or website. Keep in mind that landing page should related to keywords you are using in anchor text.

Anchor text is important because it provides context and tells search engines what the linked page is about. When a search engine sees a hyperlink with a relevant and descriptive anchor text, it can use that information to better understand the content and context of the linked page.

For example, if a blog post about coffee contains a hyperlink with the anchor text "best coffee shops in Seattle," it tells search engines that the linked page is likely to be about coffee shops in Seattle. This information can be used by search engines to help determine the relevance and authority of the linked page.

It's important to use anchor text strategically and appropriately, as overuse or misuse of anchor text can be seen as a spammy SEO tactic and can harm a website's rankings. Generally, it's best to use anchor text that is descriptive and relevant to the linked page, rather than generic or keyword-stuffed anchor text that provides little context or value to the user.

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