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What is Keyword Frequency?

Keyword frequency is a metric that refers to the number of times a particular keyword appears on a web page, expressed as a ratio or percentage of the total number of words on the page. It is a basic measure of how often a keyword is used within the content of a page, and can be an important factor in search engine optimization (SEO).

Keyword frequency is typically measured by counting the number of times a keyword or key phrase appears in the page's title, headings, content, and meta tags, and then dividing by the total number of words on the page. This calculation can provide an indication of the keyword density or saturation of a page, and can help website owners and marketers to optimize their content for specific search terms or phrases.

However, it's important to note that keyword frequency is just one of many factors that search engines use to rank pages in search results, and overuse of a particular keyword can actually be detrimental to a page's ranking. This practice, known as keyword stuffing, can be seen as spammy or manipulative, and can result in penalties or even being removed from search results altogether.

As such, it's important for website owners and marketers to use keywords strategically and judiciously, focusing on creating high-quality, valuable content that addresses the needs and interests of their target audience, rather than simply trying to manipulate search engine rankings through keyword frequency.

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