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What is Role of Anchor Texts in SEO?

Anchor texts play an important role in SEO because they provide context and information to both users and search engines about the content of the linked page. Anchor texts are the visible, clickable text that appears as a hyperlink, and they help search engines understand the content and context of the linked page.

When search engines crawl a webpage and find a hyperlink, they use the anchor text to help understand what the linked page is about. If the anchor text is relevant, descriptive, and includes keywords related to the linked page, it can help improve the search engine's understanding of the content and context of the linked page. This can lead to better rankings and visibility in search results.

At the same time, anchor texts can also be helpful to users, as they provide context and information about the destination of the link. Users can look at the anchor text and quickly determine whether they want to click the link to learn more or not.

However, it's important to use anchor texts appropriately and avoid overusing or misusing them, as search engines can penalize websites that engage in manipulative practices such as keyword stuffing or using irrelevant anchor texts. It's best to use descriptive and relevant anchor texts that accurately reflect the content and context of the linked page, and that provide value and context to both search engines and users.

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