If you want to reap maximum benefits from your website, consider search engine optimization (SEO). SEO is basically the process of improving your websites visibility or the visibility of certain web pages in your website such as the landing page.
Do you know about black hat SEO? How people are trying to get quick ranking and traffic by black hat process? According to us its not good SEO practice because your website life will be too short and search engine can ban site anytime.
According to name white hat SEO is legal and ethical process to promote any website. This process takes some time but very suitable for long terms result. Search engines love white hat SEO process because its completely related to rules and guidelines of search engines.