In the earlier days, marketing was synonymous to print ads and radio. But, with advancements in technology, there have been drastic changes. Automation of marketing is one of those?
But, is marketing automation really effective? If yes, how do marketers implement it? What are the platforms where it can be used? Which is the best marketing automation software?
Before you make a hasty decision of choosing an automation software, you should know two things:
Put down in simple terms, marketing automation software is the right hand for marketers!
Which are the best ones? Let us walk you through the list.
Usually, all organizations do not need full-fledged automation software until they know which works the best for them. So, before investing, it is wise to look for all the options available. Here is a list of the best marketing automation software of 2021:
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PeppyBiz is one platform with dynamic solutions. With our marketing automation software, you can deliver relevant content automatically. The key features include:
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If you want to give a headstart to your digital marketing, Sendinblue can help you ace it. Right from sending emails, chats, CRM, and others, you can do it all. The features they offer include:
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This one is a very popular marketing automation software. The services they offer cater well to small, medium and large-sized enterprises. With amazing customer support, it is the go-to option for marketers. The features offered include:
However, this platform requires a hefty investment of $895/month. So, before you do it, ensure that you have a good financial hand.
HubSpot is the right option for small and medium scale businesses. They provide ample marketing tools. These include web analytics, landing page, SEO, SMM, content management, etc. This allows you to launch marketing campaigns quickly and effectively. The various features offered are:
The pricing of this software is at $200/month. However, they also offer a trial version. So, before you make a choice, try it!
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This platform allows you to easily connect all the cloud applications. This helps in the automation of marketing and business processes. They provide you with over 100 connectors for all SaaS applications.
This one offers reliable solutions with data encryption, audit logs and data retention controls. Further, you can create simple automation and complex workflows. The features they offer are:
This is yet another great platform for content management and workflow creation. It helps you in planning the blogs, social media content, preparing a calendar, etc. You can easily organize all your assets based on the type, date and priority. The features are as follows:
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It is a comprehensive software which offers solutions for marketing, sales and services. You can use either some specific tools or the complete set. It allows you to gain insights into the customer journey. The key features on the list are:
If you want to streamline your marketing and sales efforts, Pardot is the perfect choice for you. They offer dynamic features which include:
They also offer a free trial version. While the paid one is priced at $1000/month/user.
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This is another very popular software. It can be customized on the basis of business requirements. Unlike others, their features are flexible. This allows you to reach the right audience without any restrictions. The key features include:
This one mainly focuses on the B2C aspect of marketing. It helps in increasing sales and growing leads. The features they offer include:
You can avail of their 30-day free trial. Following this, their initial plan starts at $25/month. This one is surely affordable.
To summarize, if you are looking for the best marketing automation software, these ones can do complete justice. However, before you put it into action, know your business requirements well. Do not overspend on the areas you don’t need to! After all, marketing is not a pocket-friendly affair.
Sara is a content writer at PeppyBiz, a platform that helps businesses automate repetitive tasks and increase work efficiency through marketing automation software.
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