About "Sleep Life Belgium" Project Details.

Sleeplife – Belgium’s Leading Sleep Specialist (Phenix Retail BV)

Sleeplife is a well-established Belgian retail brand recognized as the country’s leading sleep and bedding specialist. With over 22 physical stores across Belgium and a robust online presence, Sleeplife offers ergonomic beds, mattresses, pillows, and other sleep accessories designed for healthier, more comfortable rest. The company’s mission is simple — to help people sleep noticeably better through scientifically designed sleep solutions and expert advice.

Project Overview:
RS SEO Solution collaborated with Sleeplife to enhance their organic visibility, brand trust, and backlink profile in the highly competitive eCommerce sector for home and lifestyle products. As Sleeplife operates a non-English (Dutch-language) website targeting Belgian audiences, our primary objective was to boost visibility through SEO link building for non-English websites, focusing on regional authority and localized keyword relevance.

Services Delivered:
We executed a targeted Advanced Link Building Service to support Sleeplife’s digital growth across Belgium’s Dutch-speaking regions.
Our campaign strategy included:

• High-quality contextual backlinks through Guest Blog Posting Services on Dutch and European lifestyle platforms.

• Regional link placement on non-English domains relevant to sleep, furniture, and home improvement.

• Inclusion in Belgium and Netherlands business directories to reinforce local presence.

• Content adaptation and anchor optimization to fit native-language SEO patterns, improving the authenticity of backlinks for Google’s regional algorithm.

• Manual Contextual Link Building and Niche One-Way Link Building for sustainable authority growth.

Results Achieved:
Sleeplife’s backlink portfolio gained substantial authority from trusted European domains. The website achieved improved keyword positioning for Dutch terms such as ergonomische bedden België and slaapspecialist Bornem. Organic referral traffic and impressions increased steadily, while the campaign reinforced Sleeplife’s online trust as a premium non-English eCommerce brand.

Category: Advanced Link Building, eCommerce SEO, Regional SEO for Non-English Websites
Service Type: Advanced Link Building Services
Location: Belgium (Bornem)