Every digital would know that SEO is the crucial factor while ranking your website on the search engine. Checking out the on-site, i.e., Technical SEO is an SEO audit.
With the help of Technical SEO, you can optimize your own website and identify website issues. Fixing all of these problems can help your website to perform better.
it determines how healthy your website is and can break your site's performance in the google search results. The topmost important thing regarding the perspective of SEO.
The default is always set to "disallow:" without the forward slash. This will allow all the users to crawl your website. But "disallow:/" will restrict it and tell google not to index that page on search results. One can check out this on google search console by robots.txt file. Going to crawl>robots.txt tester, this will help you to show the live on-site. Following monthly edit and checkups is a good idea to maintain the record of robots.text files.
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finding out and correcting the crawl errors is the prominent thing for the website audit. If there are many errors, then it will be difficult for google to find pages and index them. In google search console's crawl errors section, you can identify the errors. In GSC, find out all the "not found" and 400 & 500 server problems. As per the on-site factor, one should solve out all the errors present.
You can also use the screaming frog to identify the error codes[(4xx) Inlinks and server errors (5xx) Inlinks].
Capital vs. lower URLs: there are two or more versions of URLs for a page and the source of the content of your site. Different types of URLs exist, such as capital URLs, lowercase URLs, and URLs with dashes and underscore. For one URL, there are so many versions present, and that will make it hard for Google to identify and implement the effects. The way to fix this is by pointing the rel=canonical of all the pages to a single version, and that will be the only source content.
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Another issue with this may be the URLs with the tailoring slashes that do not resolve their exact URLs. This can be solved by redirecting back to the original, i.e., the preferred URLs. Keep a regular eye to make sure that rel=canonical is set to the preferred URL.
4) SSL Certificate
When it comes to an E-commerce website, identify security issues as SSL Certificate should be a mandatory thing. It gives an idea to google that your site is genuine and not a scam. If the site's domain has https:// and it is a secured site, but this may also contain some issues. If the domain has a red X (not secure), then there is an issue we can face, as it is an extensive search. There can be a problem while perusing a domain SSL Certificate also, as it will show two X's across the opposite domain.
Wildcard secure certificate will resolve all of the issues regarding the https://.
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this may require a simple form of optimization for the on-page SEO audit. Having a large image file can surely decrease the speed of your website. Checking out the proper alt text in the image is the best way to monitor your optimization. Using a screaming frog spider, one can identify the image URLs on a particular page, while crawling your site. Check out the page's URLs, in them; you can input the source image URL. Or you can right-click on an image in the window, which will land you to the expected URL.
identifying the post by the search engine will be helpful. It will be easy for google to find out where the posts are located.o that it will be representing your site"s structure correctly. The file format should be pretty straightforward, and fascinating may not be required. One line should simply contain one site. It is different in the case with the Html sitemaps; it should be in a pretty well-organized manner for the boot.
One can quickly check out with the help of a screaming frog, as it is installed in the root directory. Or another way to find is by browsing by sitemap.xml or sitemap.html. With the google search console's help, one can see how many of their posts have been indexed in the search results or any problem.
If someone wants to create the sitemaps, using a screaming frog, they can create one. And XML validation and many other validator tools, one can check out the errors before submitting it.
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while you search for the in the search engine, trying different variations of URLs, many pages load at once, and this creates a load and decreases the site speed. Because Google crawls all the URLs at the time, and this takes time to output results.
If you do not use the right internal linking format, this issue will drastically increase.
Many studies have estimated that using AMP will not be that helpful. Instead, after removing the AMP, there was an increase in traffic.
Using the website in different mobile forms to see that it is naturally working. Another way is by installing the user agent switcher for google chrome browser for testing the website usability.
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