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How Does SEO Works?

Complete Details about How Does SEO Works

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

The Internet is chock-full with numerous web resources in all possible industries. When people start to browse Internet for the needed information, they are using a certain set of keywords or phrases which they type in the search engines and press “enter”. What happens next is important for the owners of the websites. If they managed to optimize their websites in the right way, the users would see their web resources on the first results page.

All websites available on the web have to undergo crawling and indexing processes. Finally they are ordered by the algorithms which determine:

  • Relevance of the web page to the sought-for keywords, its integrity and conformity,

  • The domain and its trustworthiness,

  • Reputation of the page (internal and off-site links).

After a thorough analyze, the algorithms give back the top results in the order of significance.

Search Engine Optimization Process

  1. Initial Analysis

  2. Keyword Research & Analysis

  3. Competitor Analysis

  4. Sitemap + Rss fee Inclusion

  5. Search Engine + Directory Submission

  6. Social Book Marking

  7. Blogs + Press Release Creation

  8. Articles Submission

  9. Link Popularity

  10. Search Engine Results Page (SERP) Report

Benefits of Search Engines

Search engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites.

Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information, or solution.

Search engines work for you non-stop 24/7.

Why do you need Search Engine Marketing?

93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you’re not found there?

33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness.

SEM has been proven to yield a higher Return on Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other form of marketing.

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