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Long-tail keywords are longer, more specific keyword phrases that are typically used to target a niche audience rather than a broad one. These phrases generally consist of three or more words and are more specific and less commonly searched than more general keywords.
For example, "digital marketing" is a broad, generic keyword phrase that is highly competitive, while "Best digital marketing service provider in India" is a more specific, long-tail keyword phrase that is likely to have less competition and more relevance to a specific audience.
Long-tail keywords can be an important part of a search engine optimization (SEO) strategy, as they can be easier to rank for than broad, generic keywords, which are typically much more competitive. They also tend to attract more qualified traffic, as users who search for specific, long-tail phrases are often further along in the buying process and are more likely to convert.
In short, long-tail keywords can be a highly effective way to reach a highly specific audience, and can be an important tool for driving targeted, high-quality traffic to a website.
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