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The skyscraper technique is an advanced link building strategy that involves creating high-quality, comprehensive content that is better than what currently exists on the web, then reaching out to websites that linked to the original content and requesting that they link to your improved version instead. The technique was popularized by Brian Dean of Backlinko and has since become a favorite of SEO professionals.
Here are the steps involved in the skyscraper technique:
Find high-performing content in your niche: The first step is to find content that has performed well in your niche. You can use tools like Ahrefs, BuzzSumo, or SEMrush to find the most shared or linked-to content in your niche.
Create a better version: Once you have identified the content, you need to create a more comprehensive, in-depth, and engaging version of it. This could involve adding more visuals, statistics, examples, or case studies.
Reach out to websites that linked to the original content: Once you have created the improved version, you need to find websites that linked to the original content and reach out to them via email, social media, or other communication channels. In your outreach, you should introduce yourself, explain the value of your content, and request that they link to your improved version instead.
Rinse and repeat: You can repeat this process with other high-performing content in your niche to build a network of high-quality backlinks that can improve your website's authority, traffic, and search engine rankings.
The skyscraper technique is an effective way to build high-quality backlinks that can improve your website's search engine rankings and online authority. However, it requires a lot of research, creativity, and outreach, and may not be suitable for all businesses or websites. It is typically employed by advanced link building services that specialize in creating high-quality backlinks for their clients.
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